Sunday, 1 September 2013
1. You will get to innovate. Things move fast
in startup land. A young company can change its
entire focus overnight (which is elegantly
referred to as a “pivot”). Most of the time,
though, changes are small but pronounced,
tweaks in branding and efficiency that when
added up make the difference between a long
run success and short-term black hole for friend
and family money. Nowhere else in big-company
grown-up world will you be able to wake up with
a brilliant idea and make it happen before the
day’s second Starbucks run. And if you spot a
wrench in whatever grand scheme the company
is trying to accomplish, you’ll actually be able to
do something about it, so nothing feels like
wasted time (except all the Starbucks runs).
2. But you will also be required to innovate.
Wake-up epiphanies are excellent, but they come
along pretty rarely. Most of the time, ideas don’t
come so easy, but they’re still vital to a startup’s
success. If you’re hired by a startup — and
especially if you start the darn thing yourself —
you’ll be expected to make things work better.
When the ideas come hard, you’ll start looking
for inspiration anywhere and everywhere:
competitors, Thursday night comedies, the
murderous blue eyes of a neighborhood cat.
Eventually, you’ll form all kinds of systems to
over-clock your cortex into creative nirvana. But
expect some literal headache along the way.
3. You’ll learn a lot about a particular field.
Most if not all startups are out to “disrupt a
space,” meaning they want to provide a product
or service that changes the way people interact
with something in their everyday lives. The first
step when joining a startup is to familiarize
yourself with their space and all its beautiful little
nooks and crannies. There’s no certificate to
mark this amazing depth of knowledge, but at
least you’ll be able to figure out when people are
making things up about your newfound area of
expertise.
4. But there’s no structure. You’ll walk into
work without a middle manager peering down
your neck and refilling your “to-do” list like a
Chili’s Bottomless Margarita. Sounds awesome —
and it is, at least for the first week. But soon
you’ll discover you have to create your work.
You’re not a cog anymore; you’re a recently
employed machine that has to see tasks through
from inception to implementation (and then
follow up with your pet projects every hour until
the end of time). And you’ll love the schedule
flexibility, except when you put everything off
until Thursday night and become your region’s
largest buyer of Red Bull just to catch up.
5. Coworkers become your new best buds.
People who work for startups are young,
energetic minds with tolerances for caffeine and
alcohol that would make Hunter S. Thompson
nod in guarded approval. They’re “your kind of
people,” and post-work happy hours will become
an integral part of your social life before that first
week is up.
6. And they’ll also become your weird new
family . Bankers ain’t got nothing on startup
hours. You’ll see enough of these people to
qualify the office for a group civil union.
7. Get used to buzzwords. They are, in only
the slightest particular order: scrappy,
disruptive, crowdsourced, influential, engaged,
viral, and monetized. Think of them as the seven
dwarves of new commerce.
8. No one knows when it stops being a
startup. Probably the most annoying part of the
whole deal. Is it based on age? Success? Number
of employees? First user privacy violation?
Actually, it’s probably the last one.
9. Don’t do it for the money. There are many
awesome things about working for a small,
growing company. You’ll make connections,
you’ll meet cool people who ask difficult
questions, and you’ll have to solve puzzles you’d
never face at a bigger operation. Work hard, and
you’ll get to make a big impact on something
that could potentially change the world (or more
likely, the world for people who really need or
want whatever you’re building). But the chances
of cashing in big are very, very small, even if
you’re one of the first people in the door; a later
addition with rarer skills can command a higher
salary and more stock, if the latter is even on the
table. And you’ll never get paid what you’re
really worth.
So why should you work for a startup? Do it
because you are passionate about what the
company believes in and genuinely think you can
make it work better. Do it for the unparalleled
experience you’ll gain forcing yourself to learn
everything there is to know about an industry
you find fascinating. Do it for the new friends and
borderline inappropriate office jokes that just
won’t fly on Wall Street. And don’t forget that
hidden among the million thoughts you’ll have
every day when working at a company someone
else founded, you might just find the beginning
of your own great idea.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment